What is pension advice?

How can you be certain you’ll be able to fund the retirement you want? We can never be certain what the future will look like. But you can make sure you’re growing the best possible pension pot. And get the most out of it when the time comes.

While the new pension rules appear to make things more complicated – Lifetime annuity? Flexi-access drawdown? Or take the whole lot as cash? – The changes give you more freedom and control over your pension than ever before. For example a lifetime annuity may have made sense ten or twenty years ago. But if it no longer does, you don’t have to stick with it. You have more choices and our experts are on hand to give you the pension advice you need.

Why do I need advice?

No matter what age, stage, or personal circumstance we can advise. Our pension advisers have helped over 11,000 Brits improve their pension plan. You can read more about our pension review process here.

Whether you choose to make a change or stick with your current plan don’t leave it another ten years to review.  The economy, the pensions market, and even government legislation could still change. You must regularly review your pension plan to make sure it still meets your needs.

How can Profile help me?

Through our unbiased pension advice, we help around 7 out of every 10 people we work with get a better deal. Even if we don’t find you a better deal, we can keep on advising you towards retirement and beyond. (And because our initial reviews are so painless most people opt-in to this).

So, with your permission, your pensions adviser will get in touch once a year. They’ll answer any questions or concerns you have. They can update you on changes in legislation, offer their impartial advice and check for any new deals you would benefit from.

Just to be clear, this is a professional service we offer. Not a hidden tactic to spam you with sales guff for the next few years. In fact if you think, at any stage speaking with us, that’s it’s pushy or “salesy”, then email Simon. He’s our Chief Marketing Officer. And he makes sure that everyone delivers exactly what we say we will.

Over 11,000 customers have switched £470m of pension savings with us


Design Engineer, likes the outdoors and lives in Darlington.

The advisers are very knowledgeable and if you have questions they are unable to answer at the 
time they always come back in a short space of time. 
I would recommend Profile to anyone thinking of taking out a pension review.


Sonia lives with her husband and stepchildren in Buckinghamshire.

I was particularly impressed with how Profile fed back to me throughout. I have to say I was very happy with their service and how my adviser explained everything in a very straightforward way. He also didn’t put me under any pressure to make changes, so I felt comfortable and confident about trusting his recommendations when it came to transferring my pension.


A milkman from Barham, Suffolk.

Profile advised that I should switch my pension to LV because it had better long-term prospects. I decided to take their advice and move my pension and I’m glad that I did! Profits have climbed nicely since it was opened just a year ago. I’m very pleased!


An IT professional from London

The adviser gave me some of the information that I already knew and he supplemented that with current information about my pension performance, how that compared to the market, what the fees were and other plans and providers and what returns they were getting. I imagined that I’d be given a lot of facts of information, which I was, but in manageable chunks over the course of the call.


Davy works for the Prison Service and lives in Ayrshire.

The yearly updates that I receive from Profile are excellent and understandable. The decision to transfer my pensions via Profile was one of the best decisions that I have made and I wish I had taken the steps years ago.

Our customer reviews

Profile in the press